Home videos can be more than just a hobby — they can be a money-maker, for businesses and individuals alike.
Of course, anyone can easily upload a video to YouTube. But not just anyone can make money off of it, or even, in some rare cases, make a living off of it.
How much do YouTubers make? Net worth in 2019:
- Ryan's World — $22 million
- Jake Paul – $21.5 million
- Dude Perfect – $20 million
- Daniel Middleton (DanTDM) - $18.5 million
- Jeffree Star - $18 million
- Mark Fischbach (Markiplier) - $17.5 million
- Evan Fong (VanossGaming) - $17 million
- Sean McLoughlin (Jacksepticeye) - $16 million
- Felix Kjellberg (PewDiePie) - $15.5 million
- Logan Paul - $14.5 million
You need to consistently upload quality videos with content people find interesting, relatable and engaging. You need to market the hell out of that video on your personal website, blog, social media, and other video sites. You need to create a brand for yourself, get verified, and grow your subscriber base in order to be taken seriously. You'll need to get lucky if you want to have one of the most viewed YouTube videos.
All in all, it’s not easy. More than 500 hours of video are uploaded every minute on YouTube, so the competition is fierce.
But don’t let that dissuade you. Everyone starts from the bottom, and some YouTubers have successfully risen to stardom - and millionaire-dom.
If you’re curious what kind of content these YouTubers cover that enables them to make so much money, check out thetop-earning YouTubers section below.
With people spending a collective billion hours a day watching YouTube videos, YouTube has risen to the second largest search engine in the world and the third most visited site. This opens it up to be a fantastic platform for people to express themselves — and for advertisers to market their wares.
There are a variety of different ways YouTubers can make money, from ads to creating branded merchandise. Let’s dive into each and how much YouTubers earn through each method.
I never really got into YouTube until college, when I was exposed to Jenna Mourey, better known as Jenna Marbles. I can remember watching it in my dorm room, three friends and I squished onto a twin bed and roaring with laughter.
Jenna Marbles’ YouTube channel has 17 million subscribers, over 2 billion total views and is the 23rd most subscribed channel. Her net worth is approximately $5 million.
How did she go viral and become so successful? She published relatable AF content combined with a hilarious personality. She created spoofs based on the everyday activities and the struggles of young women.
In general, videos tend to be the most lucrative among ad formats with the averagevideo CPMrates hovering between $5 to $30 for views coming in from countries like USA, UK, Canada and Australia. On YouTube however, this rate depends on a number of other factors like ad format, geographical location and also whether the viewer sees the ad on an embedded video or directly over YouTube.
Related: Find out who is winning the YouTube popularity contest with our list of the top 10 most subscribed YouTubers
How to earn money on YouTube
There are certain niches in YouTube that make it easy to gain subscribers and thus, eventually make money. If you are entering the YouTube realm and wondering how to create a YouTube channel that gets views, it’s highly recommended you consider covering content that lives in one of these successful niches.
- Celebrity gossip
- Top [X] lists
- Compilations of fails (think: Jackass)
- Food reviews and kitchen hacks
- Product unwrapping and opening (kids who do product reviews are especially fun to watch)
- How-to demonstrations
- Animal activities (the hilariously weird things your pets do)
Before you jump in to create your video niche, always make sure that you research keywords specific to YouTube with a YouTube chrome extension tool to hit those video SEO metrics.
If you’re seriously considering learning how to make money on YouTube (or you’re dying to know how people can successfully make so much money off of videos), here are the different routes you can take.
YouTube Partner Program
The first step a YouTuber can make toward monetizing their videos is by joining the YouTube Partner Program. This allows YouTubers to be paid through views and through advertisements served on their page.
There are qualifications you have to meet before being approved by the YouTube Partner Program. In January of 2018, YouTube announced your channel must have reached 4,000 watch hours in the past 12 months and 1,000 subscribers. That’s only to be eligible for the program. YouTube will then let you know if you’ve been approved after a review process.
Once approved, you can start making money.
The money is made through advertisements. There are two types: CPM (cost per thousand views) and CPC (cost per click).
If the advertisement is CPM, that means the viewer of your YouTube video must watch the ad for longer than 30 seconds (or if it’s a short video, for at least half the advertisement). Think about your YouTube watching habits and you’ll know this is more unlikely than it sounds.
If it’s a CPC advertisement, then you get paid based on how many viewers click on the ads surrounding your video.
Per view, advertisers on average pay $.18. If your channel receives 1,000 views, it’s worth $18. Google keeps 45 percent of what is made, so a YouTuber would make (on average) $9.90 per 1,000 views.
As you begin making money, you create an account through AdSense so the advertisers can pay you as views or clicks come in. You can only direct deposit your earnings when your AdSense account reaches more than $100.
In this case, success breeds success. That first dollar you make is going to be the hardest. But as you release more quality content and gather subscribers, you’ll have more people watching your content. More people watching means more of a chance people will watch the ads or click on them.
Tip: If you've heard of the Adpocalypse, you're not alone. Check out this article on YouTube demonetization and what it could mean for your YouTube account.
YouTube affiliate marketing
Affiliate marketing is a marketing arrangement in which an online retailer pays commission to YouTubers for traffic or sales generated from the YouTubers’ referrals.
This can take many different forms, but typically it falls into these three categories:
- A video unboxing the product you’re trying to sell
- A video in which you recommend the product or service
- A video reviewing the product
I’m sure you’ve all seen these before. There is then a link (or several) in the video description that leads directly to the product you’re trying to sell.
Advertisers will pay YouTubers based on CTR (click-through rate, or how many people click that link you included), conversation rate (how many people actually buy the product through your link) and then commission on the product itself.
So, let’s say a video has a CTR of 2 percent and a conversion rate of 3 percent after 1 million views. The YouTuber is making $5 per sale and 600 people buy the product. That means the YouTuber makes $3,000 for every 1 million views from affiliate marketing
The holy grail for YouTubers, sponsorships are when you’ve made it. A brand typically doesn’t want to risk investing in a YouTuber unless they’ve proven themselves successful and reliable — with a meaningful following.
What does a sponsorship look like? It can be that the brand pays the YouTuber to create a one-off video specifically about a product launch, a company event, a site opening, or something similar. Or, the brand sponsors the entire YouTube channel and then the YouTuber has to recommend (or use when appropriate) the product in every video.
YouTubers charge brands anywhere from $10 to $50 per 1,000 views, depending on the estimated amount of total views for the pending video. If the video hits 1 million views, then the YouTuber makes anywhere from $10,000 to $50,000.
So you can see why sponsorships are what everyone hopes for. Typically, only the ultra-popular and successful YouTubers can land these.
But luckily another option has come forward for those YouTube channels that brands think are currently too small to sponsor.
Patreon is a crowdfunding source. Playing off the idea of patronage, Patreon makes it possible for fans of YouTube channels to subscribe to extras. For example, they could choose to pay $5 a month to get early access to videos, $10 a month for behind-the-scenes footage or $15 a month for access to extra videos or bloopers.
This allows fans to become patrons of their favorite YouTubers, and then YouTubers can continue producing great content without worrying about funds. And hopefully, through hard work and the belief of their fans, YouTubers can one day reach a sponsorship deal with a big brand.
Tip: Making money on YouTube requires high-quality videos.Create videos that get you subscribers, views (and money!) with video editing software.
Next steps for you(tubers)
Does this all sound daunting? Sure it does. But nothing worth doing is easy. If you want to show off your company brand on YouTube or become a YouTube sensation yourself, then put in the effort, time and work. It might just pay off — literally.
If you’d like an inspirational story of someone who started at the bottom, without even the intention of going viral, look no further than Michelle Poler.
Michelle created her YouTube channel “Hello Fears” as part of a college class. For 100 days, she documents herself overcoming a fear such as dancing like no one’s watching in Times Square, beekeeping and quitting her job. Hello Fears now has 31,000 subscribers. Michelle has given a TedTalk, appeared on prominent news outlets, and she now travels the world for speaking engagements about the experience and how everyone should do things that scare them.
That’s where I saw Michelle, at a speaking gig for association members. She was just your average person, but with an undeniable passion and infectious personality.
Find something that you love and create videos about it. Be yourself. Share stories about how your company has changed lives. Chances are, there are other people out there that will connect with what you have to say.
Below, you'll find a list of the YouTubers with the highest earnings according to Business Insider. Find one in the niche you want to explore and use their content as inspiration.
Sitting at the top of the highest earners list is Ryan's World (formerly Ryan ToysReview), an adorable elementary school kid who releases a new toy review video every day. Ryan's World is worth $22 million.
Best known for being one-half of the Paul brothers, Jake Paul is the second highest-earning YouTuber with a net worth of $21.5 million. Paul started out as a Disney Channel star and later gained popularity for his videos on the now-defunct Vine app. His following continued to grow as he transitioned to YouTube, where he chronicles various pranks and adventures alongside his friends.
Dude Perfect is a sports entertainment YouTube channel that follows five friends — and a guy in a panda outfit who acts as their mascot — as they record questionable stunts, such as dirt bike battles. Dude Perfect is worth $20 million.
Daniel Middleton (DanTDM)
Worth $18.5 million, Daniel Middleton goes by DanTDM online. He’s a British YouTuber, professional gamer, and author. On his YouTube channel he covers video games, but he’s best known for his videos on Minecraft.
Jeffree Star is a beauty YouTuber that originally rose to prominence on the social networking website MySpace. On his channel, Star uploads vlogs, makeup tutorials, and reviews of beauty products. His YouTube earnings in 2019 were $18 million.
Mark Fischbach (Markiplier)
With YouTube earnings worth of $17.5 million, Markiplier is a gamer who gives dramatic and hilarious play-by-play commentary.
Evan Fong (VanossGaming)
Evan Fong, otherwise known as VanossGaming, is worth $17 million. Another gamer, Evan plays games like Grand Theft Auto and Call of Duty.
Sean McLoughlin (Jacksepticeye)
Sean McLoughlin, known by his username Jacksepticeye, is an Irish YouTuber best known for his comedic video game commentary. He rose to popularity for his collaborations with YouTube star PewDiePie. Sean's earnings round out at $16 million.
Felix Kjellberg (PewDiePie)
Worth $15.5 million, PewDiePie is a Swedish YouTuber that became known early on for his horror video game commentary and later transitioned to creating more comedic content.
Best known as the second half of the Paul brothers, Logan Paul is a controversial YouTube sensation that has turned his online fame into a profitable clothing line and stars in a few television series and movies. He is worth $14.5 million.
Looking for more specific YouTube help? Learn about the perfectYouTube profile picture sizeor the basics ofYouTube ads.
With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view, a YouTuber can make around $18 per 1,000 ad views, which comes out to $3 to $5 per 1,000 video views. Forbes also estimates that for top talent, a YouTuber can make about $5 for every 1,000 video views.How many subscribers do you need on YouTube to make money? ›
Do you need 1000 subscribers on YouTube to get paid? Yes. You need a minimum 1000 subscribers and at least 4000 watch hours in the past 12 months to be eligible for the YouTube Partner Program – which is necessary to get paid by YouTube.How does YouTube make their money? ›
YouTube's main source of revenue is advertising. Additionally, we earn money from our monthly subscription businesses such as YouTube Premium. We've also developed tools to help eligible Creators earn money in a variety of other ways such as Super Chat, channel memberships, and merchandise.What is the highest salary for a YouTuber? ›
- MrBeast – $54 million.
- Jake Paul – $45 million.
- Markiplier – $38 million.
- Rhett & Link – $30 million.
- Unspeakable – $28.5 million.
- Like Nastya – $28 million.
- Ryan Kaji (Ryan's World) – $27 million.
- Dude Perfect – $20 million.
YouTubers are paid out monthly and either receive a check by mail or direct deposit. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program.How much do popular YouTubers make? ›
How Much Do YouTubers Make Per 100,000 Views? If you can grow your subscriber base to a significant number to hit at least 100,000 views, and you are able to make $3-$5 per 1,000 views, that equals $300-$500 per 100,000 views. If your video gets 100,000 views per day, that's $9,000 to $15,000 per month.How much does a 1k subscriber YouTuber make? ›
On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary greatly, but most channels get 0.5 USD YouTube income per 1000 views.What happens if you get 100 000 subscribers on YouTube? ›
Creators with 100,000 subscribers can still make decent money. Using the same rates as above, a YouTuber with 100,000 subscribers and 2 new videos each week can make $600 to $1,000. This comes out to around $2,400 to $4,000 per month in ad revenue.Who pays YouTubers money? ›
Google pays out 68% of AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher (YouTuber). The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.How does Tik Tok pay? ›
Unlike Youtube and Instagram, TikTok pays you a small amount of money for making videos. With a creator's fund, you are paid 2-4 cents for every 1000 views, and you can make $20-$40 only after your video gets 1 million views. That's heartbreaking, right?
- Use Affiliate Marketing. One of the best ways to make money on YouTube is to use affiliate marketing. ...
- Make Sponsored Videos. ...
- Promote Your Products. ...
- Run Giveaways on YouTube. ...
- Start Email Marketing. ...
- Organize Livestreams. ...
- Create Playlists of Your Videos.
Anastasia Radzinskaya, better known as Nastya, has upwards of 100 million subscribers across her 11 YouTube channels, and Forbes reports she made an estimated $28 million in 2021 through ad revenue and brand deals.Who is No 1 YouTuber in world? ›
PewDiePie is the YouTube username of Swedish YouTuber Felix Kjellberg. Kjellberg is best known for his gaming videos, which often feature commentary and comedic elements.Who is the #1 YouTuber? ›
The most-subscribed channel as of November 2022 is T-Series, an Indian music video publisher operated by the entertainment company of the same name. With a subscriber count of 226 million, the channel has held this distinction since April 14, 2019.Do YouTubers get paid if you skip ads? ›
Overlay ads (small ads at the bottom of a video) - you only get paid if a viewer clicks on the ad to expand it. Skippable video ads (ads at the start of a video that a viewer can skip after five seconds) - you get paid if a viewer watches the whole ad (or at least 30 seconds if it's longer).Do YouTubers get paid for old videos? ›
YouTube can only pay out royalties if a video has been claimed by an advertisement (monetized). If it hasn't been monetized before, there are simply no retroactive royalties to share.How many views do you need to get paid on YouTube Shorts? ›
But YouTube is about to change those rules. In early 2023, creators who've hit 1,000 subscribers and 10 million Shorts views over 90 days can apply to the program. Joining the YPP through this route allows you to collect advertising revenue on brief, snappy videos.Do you need 1000 subscribers on YouTube to get paid? ›
To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.Do YouTubers pay views? ›
Does YouTube pay per view? The short answer to this question is: Yes, but not per video view. YouTube pays creators for ad views on their channels.How much money does 1 million YouTube views make? ›
How much is 1 million YouTube views worth? For a video with 1 million views, the average pay falls between $2,000 and $3,000 if you use ads on your videos.
- Break Your 1,000-Subscriber Goal Into Small Chunks. ...
- Add a YouTube Subscribe Button to Your Videos. ...
- Identify Which Videos Attract the Most Subscribers. ...
- Place a YouTube Subscribe Link in Video Descriptions. ...
- Do a YouTube Collab to Reach New Viewers.
How much does a YouTuber with 1 million subscribers make? The average YouTuber with 1 million subscribers typically makes roughly $60,000 a year. If you're considering becoming a YouTuber as an easy way to earn some cash, first you should check out these options first.Does YouTube get easier after 1000 subscribers? ›
Yes, it will be relatively easier after you got 1000 subscribers, but it will not start growing on its own without doing anything. It still requires you to keep posting good videos, do more interactions on YouTube, liking other videos, comment and reply other videos and your videos, also send messages.How many times a week should I post on YouTube? ›
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you're just starting out and trying to build an audience.How long does it take to be successful on YouTube? ›
There is no set amount of time it takes to be successful on YouTube, but it is important to have a plan and make sure you are putting in the time and effort. To be successful on YouTube, you need to have a strategy and make sure you are creating high-quality content that is interesting to viewers.How do YouTube videos go viral? ›
5 easy tips on how to make a video go viral
- Keep it short and sweet. ...
- Have a clear point. ...
- Stay relevant. ...
- Try to be relatable. ...
- Be consistent.
In terms of ad revenue, 1000 subscribers can earn you $20 per month, which translates to $2000 per 100,000 subscribers per month. A subscriber is important for your business but you also need a customer that will buy or click ads. This means you can earn $4000 per month with 200,000 subscribers from YouTube ad revenue.How much does a 500k subscriber YouTuber make? ›
If you reach 500k subscribers, you can make around $1500 – $2500 per month on AdSense alone. You can earn additional income through Affiliate Marketing, Sponsorship, and Selling Merchandise online.What happens when you hit 1m subscribers on YouTube? ›
Once they reach that threshold, they can apply for YouTube's Partner Program, which allows them to start monetizing their channels through ads, subscriptions, and channel memberships.Does rewatching a YouTube video count as a view? ›
YouTube's views aren't unique; replays and re-visits are counted in the view count. You can see your number of unique viewers in your YouTube analytics dashboard.
Becoming a YouTuber is now a dream job for many young people. And if you're one of them, understand that building a YouTube channel takes time and patience. It pays to gain real-world experience in creating content and managing a YouTube channel.How do YouTubers get paid without ads? ›
YouTube Premium is a paid membership program that lets fans watch and support their favorite content creators without ads. For creators, not much changes, as they will get paid for content consumed by non-members on YouTube, along with content on YouTube Premium.How much does 1m views on TikTok pay? ›
In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok!Who owns TikTok? ›
The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.How much money do you get for 1 million likes on TikTok? ›
According to market studies, TikTok pays between 2 and 4 cents for every 1000 views. If a creator reaches 1 million views, they will get $20 to $40. As of now, the Creator Fund is only available in the US, France, UK, Germany, Italy, and Spain.Who is the biggest faceless YouTuber? ›
Being a faceless content creator was never the intention but became a massive part of Dream's brand. Dream, or Clay—his real name—rose to stardom amidst the pandemic, amassing just over 30 million subscribers on YouTube alone.What kind of YouTube videos get the most views? ›
- Beauty and Fashion.
- Science and Technology.
YouTube doesn't allow children under 13 to create their own accounts. If you have a child between the ages of 13 and 17, they'll need parental permission before starting their channel.Who is the most old YouTuber? ›
Hamako Mori (born 18 February 1930), better known by her online alias Gamer Grandma, is a Japanese video game YouTuber and esports player. She is known to have been playing video and esports games for nearly 4 decades.Which videos attract the most subscribers? ›
- Product Videos. Product videos create an emotional connection between a product and consumers. ...
- Interviews. ...
- Explainer Videos. ...
- Testimonials. ...
- Tutorial Video Content. ...
- Reviews. ...
- Vlogs. ...
- The Daily Beat.
- Nerd Central.
- Video Venture.
- Liza Koshy. 17.3M subscribers. ...
- Rclbeauty101. 14.4M subscribers. ...
- Lilly Singh. 14.6M subscribers. ...
- Zoella. 10.8M subscribers. ...
- Wengie. 13.7M subscribers. ...
- Bethany Mota. 9.58M subscribers. ...
- Lindsey Stirling. 13.4M subscribers. ...
- Rosanna Pansino. 13.9M subscribers.
However, becoming an established YouTuber is no easy feat. Behind every famous vlogger is a long journey of struggle and hard work. There are investments you need to make, processes you need to follow, and more before you even create your first video.Who is the biggest black YouTuber? ›
Deji. Clocking in over 10 million subscribers on YouTube, Deji's popularity skyrocketed thanks to his funny skits, vlogs, reaction content, and boxing matches with other online creators. He's also the brother of KSI!How much money does 1 million YouTube views make? ›
How much is 1 million YouTube views worth? For a video with 1 million views, the average pay falls between $2,000 and $3,000 if you use ads on your videos.How much does an average YouTuber make a year? ›
As of Oct 25, 2022, the average annual pay for a Youtube Channel in the United States is $60,506 a year.How much does a 1k subscriber YouTuber make? ›
On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary greatly, but most channels get 0.5 USD YouTube income per 1000 views.How much is 100K views on YouTube? ›
For example, if your RPM is $5 and you get 100,000 views per month, you can earn $500 per month. So, while you'll need to have a minimum number of subscribers to get into YouTube's program so that you can start earning money, it's actually the number of views that will impact your earning potential.How much is 1 billion YouTube views worth? ›
A YouTube video with 1 billion views can make upwards of $5,000. According to a variety of sources, YouTubers can make anywhere from $0.01 to $0.30 per ad view with an average of $0.18 per view.
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.Do YouTubers get anything for likes? ›
The bulk of YouTubers' income comes from payments they receive for ads on their channels. Payment for ads is based on the number of clicks on these ads. While this relates to views (the more people who view ads on your channel, the more people are likely to click on them), it has no direct connection to likes.Is YouTube a good career? ›
Becoming a YouTuber is now a dream job for many young people. And if you're one of them, understand that building a YouTube channel takes time and patience. It pays to gain real-world experience in creating content and managing a YouTube channel.How much do 100K subscribers make? ›
How Much Do YouTubers Make With 100K Subscribers? You don't need 1 million subscribers to be successful on YouTube. Creators with 100,000 subscribers can still make decent money. Using the same rates as above, a YouTuber with 100,000 subscribers and 2 new videos each week can make $600 to $1,000.How can I make 1000 a day? ›
- Blogging. ...
- Start a Business. ...
- Investing in Index Funds. ...
- Find a High Paying Job. ...
- Pick Up a Part Time Job to Make Extra Money. ...
- Use Gig Economy Apps to Earn Money Fast. ...
- Earn $1,000 Daily with a YouTube Channel.
- Break Your 1,000-Subscriber Goal Into Small Chunks. ...
- Add a YouTube Subscribe Button to Your Videos. ...
- Identify Which Videos Attract the Most Subscribers. ...
- Place a YouTube Subscribe Link in Video Descriptions. ...
- Do a YouTube Collab to Reach New Viewers.
To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.How many views is a viral video? ›
There are simply too many videos with that many views to make them all stand out. It's safe to assume that currently, it's better to aim at gaining at least 5 million views to reap the benefits of going viral.How much money does 1 million subscribers get? ›
How much does a YouTuber with 1 million subscribers make? The average YouTuber with 1 million subscribers typically makes roughly $60,000 a year. If you're considering becoming a YouTuber as an easy way to earn some cash, first you should check out these options first.How much money do you get for 2 million views on YouTube? ›
You can expect to make up to $6 per 1,000 views. This means that your estimated earnings would be $1,200 to $6,000 for every million views on the videos you post.